Portfolio & Multi-Property Groups

Managing a portfolio of hotels, inns, or outdoor properties means balancing big-picture goals with local market realities. You need unified strategies that respect each property's identity, perform across different regions, and align with your long-term vision. Generic solutions don’t cut it—successful portfolios require customized, data-driven support across the board.

How We Help

Carroll Hospitality Partners serves as your strategic partner, delivering customized revenue and marketing solutions that respect the unique identity of each brand and property while ensuring portfolio-wide cohesion. Our market knowledge and data-informed approach maximizes revenue and marketing performance across all locations, driving demand and profitability. You’ll benefit from streamlined revenue and marketing processes and a dedicated team that scales with your portfolio’s growth, empowering you to focus on operational excellence and expansion.

What We Deliver

Individualized Property Strategies: We craft tailored property revenue strategies and can provide marketing plans for each property, accounting for local markets, guest demographics, and brand identity.
Portfolio-Wide Oversight: Our team provides centralized reporting and performance tracking to ensure consistency and identify opportunities across your portfolio.
Multi-Channel Revenue Optimization: We prioritize direct bookings through your properties’ websites to maximize revenue by minimizing OTA commissions, while strategically leveraging OTAs like Expedia and Booking.com during low-demand periods with paid ads to boost occupancy. This tailored approach maximizes revenue across your hotel portfolio.
Cohesive Marketing: We can manage organic and paid social media, email marketing, develop creative campaign assets, and handle website content, updates, landing pages, OTA advertising, and listing updates (e.g., Yext, Google My Business) in-house for each property. We work with SEO and PPC contractors to ensure campaigns are precisely targeted to each property’s market and hospitality context, compensating for gaps in digital marketers’ industry knowledge.
Scalable Support: Whether you manage two properties or twenty, our services adapt to your portfolio’s size and complexity, providing hands-on support seven days a week.
Comprehensive Analytics: Our reports blend data from booking engines and revenue management software with manually curated insights, ensuring accuracy and relevance. We oversee automated systems, stepping in to correct algorithms when they miss the mark, and combine technology-driven metrics with human evaluation to deliver clear, actionable insights into RevPAR, occupancy trends, and marketing ROI.
Expert Leadership & Collaboration: Our founder actively oversees portfolio-level revenue performance—monitoring and adjusting rates 7-days a week if needed based on market demand, historical data, competitive changes, and emerging trends. She works in close collaboration with your leadership team to align strategies across every property.