Frequently Asked Questions

Lodging

  • We work with independent and branded hotels, boutique inns, lodges, RV resorts, campgrounds, and multi-property portfolios. Whether you own one property or several, we tailor our approach to your business goals and operating model.

  • Yes—we frequently work with new owners. We'll help guide decisions around rate strategy, OTA setup, branding, content, and foundational marketing, and we're happy to offer overall guidance and insight as needed. You'll gain a trusted partner to help you build a strong foundation and avoid costly missteps.

  • Dynamic pricing means adjusting your room rates based on market demand, activity, events, and seasonality. Rather than relying solely on automated software, we manually monitor and adjust rates—often multiple times per day—based on real-time data to help you maximize RevPAR and remain competitive.

  • Our services are entirely flexible. Some clients start with one focus area—like revenue optimization or social media—and expand as we demonstrate results. We'll tailor a plan that fits your needs and budget.

  • Depending on your overall plans, we can certainly work alongside your in-house team. Whether you need training, backup, or targeted support, we adapt to your structure and help ensure performance.

  • Yes. We optimize your online presence and booking flow to increase direct bookings while strategically managing OTA visibility. Some properties may still rely on OTAs, especially during low-demand periods—we help reduce overreliance while supporting occupancy goals.

  • Absolutely. We provide scalable, centralized support for portfolio owners and operators. Each property receives an individualized strategy, with performance tracking and brand consistency across the group.

  • We provide real human insight—weekly and daily when needed. Our founder and team manually monitor performance and make proactive decisions based on market demand, historical data, and competitive shifts. You're not just getting a platform—you're getting a partner.

  • That's what our complimentary consultation is for. We'll talk through your goals, challenges, and current setup to identify the best place to begin.

RV Resorts & Campgrounds

  • Yes—we specialize in outdoor hospitality. We work with RV resorts, glamping destinations, cabin rentals, and campgrounds to optimize pricing, improve visibility, and grow bookings.

  • Definitely. We help properties move beyond flat or seasonal rates by adjusting nightly pricing based on demand, holidays, events, and local trends—resulting in increased revenue and occupancy.

  • Dynamic pricing means adjusting rates in real-time based on demand—such as increasing cabin or site prices when bookings start to pick up significantly. We monitor trends daily and fine-tune pricing across site types and amenities to help you capture revenue that might otherwise be missed.

  • Yes. We analyze demand by site type and recommend pricing strategies that account for amenities, location, and booking behavior. We also identify upsell opportunities to increase per-guest revenue.

  • Absolutely. We develop targeted promotions, email campaigns, and social content to drive bookings year-round including shoulder seasons, weekdays, and slower travel periods.

  • Of course! We work closely with many owner-operators. We offer weekly or bi-weekly strategy calls and provide the data and insights you need to stay involved in decisions while leaning on us for day-to-day execution. We are part of your team.

Social Media & Marketing

  • Yes, this happens often. When done well, social media builds trust, increases visibility, and drives bookings. We create engaging content, run paid ads when needed, respond to guest messages, and track performance—turning your platforms into a productive marketing channel.

  • Yes—with the right strategy. Infrequent, unoptimized posts usually don't reach the right audience. We help you create targeted content, run ads to reach real travelers when needed and build a consistent presence that supports bookings—not just likes.

  • Yes. We support a range of marketing needs to keep you top of mind with past guests and reach new ones—from seasonal offers and email campaigns to ad planning and website updates. Whether you're launching a new package, promoting an event, or rebranding, we can help shape the messaging and handle the execution.

Reputation Management & Customer Service

  • Reviews are critical. They impact guest decision-making, OTA rankings, and your overall online reputation. We can help identify guest experience issues, respond to feedback professionally, and implement changes that lead to better ratings and positive reviews, which will ultimately help grow your business.

  • Yes. We can manage or support your review response process, ensuring your property is represented thoughtfully and consistently across platforms.

  • Absolutely. We offer customized training for front desk, reservations, and guest-facing staff to improve communication, complaint resolution, and hospitality skills.

  • Yes. We help streamline how your team handles calls, emails, and online inquiries—making sure responses are timely, professional, and conversion-focused.

  • We review your feedback, service flow, and key touchpoints to identify recurring problems and can recommend improvements to enhance the guest experience.

Specialized Services & Support

  • Yes. We can support small hotel and campground owners who manage their own bookkeeping but struggle to stay on top of it. We can assist with reconciliations, expense tracking, and basic financial reporting so you can stay focused on operations and guests.

  • Yes. Whether you have a salesperson who needs training or no group sales support in place, we can assist with lead responses, proposal writing, and proactive outreach strategies.

  • Yes. We collaborate with in-house teams, digital agencies, and vendors to support your property's performance and ensure efforts are aligned.

  • Yes. We’re available for one-time or project-based support, including rebranding efforts, seasonal promotions, pricing reviews, website updates, internal training, or setting up a property opening. For property openings, we can assist with everything from configuring the booking engine and systems to helping plan and execute a grand opening event. We tailor our involvement based on your timeline, goals, and resources.

  • We start with a discovery call to learn about your property and goals. From there, we recommend a customized plan—whether for daily revenue management, social media support, marketing, or project-based work. Our work is collaborative, data-driven, and always focused on results.

Contact us today for a complimentary initial consultation to discuss your property or project needs.